Business Plan
LastStop Sales Ten · drift-sleep · isolated license. This chapter sells the license to one buyer — not a village share.
1. Thesis
Drift Sleep owns Sleep-protocol clinic OS sold as a single-operator license.
A sleep clinic does not need a village. It needs a night desk: intake that asks about onset, stay-asleep, and shift work — then a clinician path — then a protocol that lives in one database. Drift Sleep is that desk, sold as one license.
Voice: Harbor-glass night. Indigo glass, silver type, quiet confidence. No wellness magazine. No miracle sleep in seven days.
Night protocols, morning clarity. One license, one clinic, one database.Drift Sleep · positioning line
2. Ideal customer
Primary buyer. Sleep clinic / concierge operator.
They are shopping a single-operator license. They do not want nineteen sibling brands. They want one niche, one database, one key they can take to their own Fly org.
Anti-ICP. Holding companies that want Village. Operators who want a shared Neon. Anyone asking for a fake .com or a phone number on the hero.
3. Offer stack
| Package | What they get |
|---|---|
| Night consult | A clinician-reviewed sleep intake. Onset, stay-asleep, shift, and meds — mapped, not merchandised. |
| Night protocol | A standing protocol desk for one clinic. Same questions, same DB, same operator. |
| Night continuity | The desk that stays open after the first night. Continuity without a shared Village database. |
No prices on the landing. Checkout is DEMO. Jobs-to-be-done: clear positioning → trusted intake → clinician path → isolated ops.
4. Isolation economics (why this sells)
Unit economics for patient CAC stay BACKFILL. The sale here is the license. Easier than Village because the SKU is small and named.
5. Competitive set
| Name | Why they are not us |
|---|---|
| Village sleep-adjacent faces | Shared gallery, shared ops. Not a single-operator sale. |
| DTC melatonin brands | A bottle. No clinic OS. No license key. |
| Hospital sleep labs | Hardware and nights in a lab. Not a telehealth desk. |
| Generic intake SaaS | No sleep voice. No isolated Fly app. |
6. Compliance
Assignment: Sleep protocol — isolated SKU, not a Village cluster. No disease-cure language. No before/after. No miracle claims. Compounded medications are not FDA-approved. Ads do not diagnose. LastStop is never LASSTOP or LASTTOP.
7. Ninety-day calendar
8. Team RACI
| Work | A | R | C | I |
|---|---|---|---|---|
| Brand voice & book | Brand | Growth | Clinical | Eng |
| Landing chrome / glass | Brand | Eng | Growth | Ops |
| Quiz copy + branching | Clinical | Brand | Eng | Growth |
| License isolation | Ops | Eng | Brand | Growth |
| Neon project (new) | Ops | Eng | Brand | Clinical |
| Fly app laststop-sale-drift-sleep | Ops | Eng | Brand | Growth |
| Stripe / OpenLoop backfill | Ops | Eng | Clinical | Brand |
| Export to Remi machine | Ops | Eng | Brand | Growth |